The New Yorker, the iconic magazine title from publisher Condé Nast, today released an app for the iPad using the Digital Magazine Solution from Adobe. Available on the Apple App Store, The New Yorker tablet edition preserves the look-and-feel of the print publication, and adds interactive audio, video and slideshows to supplement the magazine’s signature mix of reporting and commentary.
Adobe collaborated with The New Yorker to launch the iPad edition, in part because the publication’s design challenges represented a different end of the magazine publishing spectrum. While the goal in working with monthly publication WIRED was to preserve the fidelity of its richly designed pages, The New Yorker posed a different opportunity in that it demanded not only design fidelity, but flexibility due to its weekly, text-heavy nature. To solve this design and production challenge, The New Yorker used HTML pages as part of its tablet edition. HTML provided flexibility for The New Yorker to rapidly flow text into the magazine application and meet the requirements of a frequent publishing cycle. In the future, the Digital Magazine Solution will provide the option of using either HTML pages for flexible publishing or rasterized images for publishers that demand pixel-perfect layouts.
Adobe хвастается — сделали New Yorker для iPad. В отличие от Wired — лёгкий, поскольку не растеризованная графика, а чистый HTML. Ну, ок. Потом посмотрим.