By 2016, e-book revenues from portable devices will reach nearly $10 billion and bookstores that don’t merge digital and traditional commerce may face extinction, according to a new report.
Already at $3.2 billion this year in worldwide revenues, e-book sales on portable devices are predicted to grow three-fold to $9.7 billion, according to the Mobile Publishing 2011-2016 report released today by UK-based research firm Juniper Research. At the same time, how people buy books is predicted to change.
According to the report, about 30% of e-books will be purchased on tablets, 15% will be purchased on smartphones and roughly 55% will be purchased on e-readers by 2016. And bookstores in general will be under pressure.